الشركة العالمية للأبطال الخارقين | الدحيح
تدور الحلقة حول تاريخ شركة مارفل، التي بدأت كشركة صغيرة وظل لشركة دي سي، التي سيطرت على العصر الذهبي للكوميكس في ثلاثينيات القرن الماضي بشخصية “سوبرمان”، توضح الحلقة كيف نجحت مارفل عبر قيادة شاب صغير يُدعى “ستان لي” في تغيير المعادلة عبر خلق أبطال خارقين اكثر قربًا من الجمهور، يعبروا عن كل الفئات مثل سبايدرمان بطل المراهقين، وبلاك بانثر بطل الأفروأمريكان وأيرون مان.
لم تنجح مارفل في خلق أبطال أكثر قربًا من المجتمع الأمريكي، بل نجحت في صنع استراتيجية تسويق تجعلها أكثر اقترابًا من الجمهور وتحول الكوميكس من مجلات مطبوعة إلى عالم كامل يتوق الجميع للانتماء له ومتابعته
توضح الحلقة الآلية الابداعية التي تمت بها كتابة شخصيات مارفل والتي تُعرف ب”نظرية مارفل” وكيف خلقت الآلية نفسها مشكلات ابداعية حول حقوق الشخصيات بين رساميهاو كاتبها، وكيف نجت شركة مارفل من الافلاس بنهايات القرن الماضي لتصعد من رمادها كامبراطورية سينمائية بأرباح مليارية لعالمها السينمائي الذي حقق أكثر من 20 مليار دولار
#الدحيح
المصادر
1- STAN LEE: A CENTENNIAL CELEBRATION (Documentary Commemorating His 100th Birthday.
https://www.youtube.com/watch?v=ibe_ieJwi70
2- Boss: Hires 16-year-old to fetch coffee, Boy: Invents Marvel superheroes instead
https://www.youtube.com/watch?app=desktop&v=PXTVWDaGasg
3- The Unheroic Life of Stan Lee
https://newrepublic.com/article/161130/stan-lee-true-believer-marvel-comics-review
4- Art Spiegelman: golden age superheroes were shaped by the rise of fascism
https://www.theguardian.com/books/2019/aug/17/art-spiegelman-golden-age-superheroes-were-shaped-by-the-rise-of-fascism
5- Who Really Created the Marvel Universe?
https://www.newyorker.com/magazine/2021/02/15/who-really-created-the-marvel-universe
6- How Marvel Went From Bankruptcy to Billions
https://www.denofgeek.com/movies/how-marvel-went-from-bankruptcy-to-billions/
7- MARVEL’S CAUTIONARY TALE FOR WHISKY MAKERS
https://scotchwhisky.com/magazine/culture/25503/marvel-s-cautionary-tale-for-whisky-makers/
8- Stan Lee Returns to Marvel Studios With Genius Brands, POW! Entertainment Licensing Deal (Exclusive)
https://www.hollywoodreporter.com/movies/movie-news/stan-lee-marvel-studios-licensing-deal-1235149039/
9- Marvel Studios is licensing Stan Lee’s likeness from the company he sued before his death
https://www.theverge.com/2022/5/18/23123057/marvel-studios-stan-lee-likeness-pow-entertainment
10-Stan Lee’s non-Marvel movie cameos are a schlocky window into his psyche
https://www.polygon.com/movies/22289175/stan-lee-cameos-non-marvel-movies
11-Why Future Stan Lee Cameos Would Be More Distracting Than Fun
https://collider.com/stan-lee-future-cameos-marvel-disney/
12-Stan Lee’s famous Marvel cameos started out as a joke in the comics
https://www.businessinsider.com/stan-lee-marvel-cameo-history-2015-4
13-Stan Lee’s Death Means the End of a Cameo-Filled Era
https://www.vanityfair.com/hollywood/2018/11/stan-lee-movie-cameos-marvel-avengers
14-Stan Lee: Spider-Man, X-Men and Avengers creator dies aged 95
https://www.theguardian.com/books/2018/nov/12/stan-lee-spider-man-x-men-avengers-marvel-universe-dies#comment-122439589
15-Using the Marvel Method for Course Design: How to Become a Superhero Team with Your Faculty
https://teachonline.asu.edu/2021/05/using-the-marvel-method-for-course-design-how-to-become-a-superhero-team-with-your-faculty/
16-A Look Into the History of the Comics Code Authority
https://bookriot.com/comics-code-authority-history/
17-10 Things You Might Not Know About the Comics Code Authority
https://bookriot.com/comics-code-authority/
18-The Real History Behind the Black Panther
https://www.history.com/news/the-real-history-behind-the-black-panther
19-How Black Panther Changed Comic Books (and Wakanda) Forever
https://www.smithsonianmag.com/smithsonian-institution/how-black-panther-changed-comics-forever-180976521/
20-The Black Panther: A Comic Book History
https://library.wustl.edu/news/the-black-panther-a-comic-book-history/
21-Remember That Scandal That Nearly Broke Marvel?
https://collider.com/marvel-comics-scandal-bankruptcy/#:~:text=By%201996%2C%20Marvel’s%20shares%2C%20once,shareholder%20consent%20in%20December%201996.
22-Nuclear Anxiety Representation in The Incredible Hulk
http://large.stanford.edu/courses/2019/ph241/savage1/
23-Stan Lee obituary
https://www.theguardian.com/books/2018/nov/12/stan-lee-obituary
24-Art Spiegelman on Golden Age Superheroes
https://bit.ly/4d9c9fy
25-Superman vs. Spider-Man is back. DC and Marvel are reprinting coveted crossover comics
https://edition.cnn.com/2024/03/01/business/marvel-dc-crossover-comics/index.html
26-James Gunn On Possibility of Marvel & DC Crossover Now He’s At DC Studios
https://screenrant.com/marvel-dc-crossover-james-gunn-dc-studios/
27-DC Marvel Crossovers
https://dc.fandom.com/wiki/DC_Marvel_Crossovers
28-20 Highest-Grossing Movie Franchises of All Time
https://bit.ly/4d9c9fy
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